Swoep (swoep.ai) is an AI Company Assistant on ERP and business data: chat, dashboards, agents and apps from €200/user or €5,999/month Pro. CallMerlin adds phone, intranet voice and PIN-secured SaaS access from €55/month with EU hosting and minutes plus a budget cap.
Swoep (swoep.ai) positions itself as the brain of your organization: an AI Company Assistant that connects to ERP, CRM and 5,000+ systems, with Chat, Dashboards, Agents, Apps and Universe on EU servers. CallMerlin targets a different moment: on the road, on the shop floor or on the intranet, when someone needs live CRM, accounting or project tools by voice or chat, with PIN rights enforced on the server.
What Swoep does well
- AI layer on ERP and business data: ask in plain language, get answers with analysis, no SQL.
- Dashboards you describe in text or speech, with live numbers from connected sources.
- Agents and actions: watch deadlines, send mail, ship reports, build warehouse apps.
- Universe/Multiverse: chat, dashboards, agents and apps side by side as one cockpit.
- 5,000+ integrations (claim on swoep.ai), with examples such as AFAS, Exact, SAP, HubSpot, Salesforce, Shopify, Outlook and Wix.
- EU hosting and a GDPR privacy notice; company Swoep.AI Logistics B.V. in 's-Hertogenbosch, NL.
What CallMerlin does differently
- Voice-native and phone-first: PSTN line, hands-free caller verification, WebRTC on the intranet widget.
- Embeddable white-label widget for SharePoint, Confluence or any internal portal.
- PIN users with per-tool capabilities checked in backend code before every action.
- 80+ deep Merlin connections plus 900+ managed connectors focused on operational SaaS.
- Desktop app, Android app, call logs, transcripts and minute billing with a budget cap.
- Plans from €55/month on annual billing (two PIN users), not thousand-euro seat or Pro entry pricing.
Overlap on data and action
Both platforms let teams ask questions about live business data and start actions in natural language. Swoep wins when operations want a central ERP data and dashboard layer with agents running processes around the clock. CallMerlin wins when the same operational question must be answerable by phone or embedded widget, without opening a separate AI cockpit, with individual PIN rights.
Channels and permissions model
Swoep is a web platform (chat, dashboards, apps, agents) that connects to tools you already use, including Teams, Slack or WhatsApp for actions in their product copy. CallMerlin unifies phone, intranet widget, Windows desktop, Android, Slack, Teams, chat and API under one PIN capability matrix enforced server-side. CallMerlin refuses tool calls the PIN user is not allowed to make, regardless of the prompt.
Hosting, security and compliance
Swoep claims data on EU servers and publishes a privacy notice (last updated September 2026) under GDPR. Older FAQ copy mentioned Role Level Security, Azure EU hosting and ISO 27001 in progress; verify current attestations in your security review. CallMerlin runs primary processing in the EU by default, with AES-256 credential encryption, PIN plus optional 2FA, 90-day call audit and server-side capability checks for spoken finance and CRM actions.
Pricing models compared
Live on swoep.ai (read 2 October 2026), all prices excl. 21% VAT: self-service per user €200/month or €170/month on annual billing (20 million tokens per user, full feature access, self onboarding, waitlist status). Pro (most chosen) €5,999/month or €5,099/month on annual billing with 15% off: unlimited users, 300 million shared tokens, Swoep onboarding and consultancy, support within 12 hours. Enterprise custom (white-label, custom APIs, data separation, SLAs). Extra tokens €15 per 1 million. CallMerlin sells plans from €55/month on annual billing with included minutes, prepaid packs and overage budget caps. Swoep is a heavy ops investment per seat or team; CallMerlin is voice-to-SaaS for the whole organization at mid-market monthly prices.
G2 reviews: not available
G2 has no product page or review set for Swoep.ai (checked 2 October 2026). Similar names such as Sweep or Swooped are different products. This comparison is based on Swoep's own website, privacy notice and public company details, not G2 stars.
Setup and go-to-market
Swoep self-service is on a waitlist; Pro and Enterprise start via contact with onboarding by their team. Homepage use cases include chat with data, revenue dashboards, deadline agents, accounts-receivable apps and a data warehouse on ERP. CallMerlin documents a five-step quickstart in the dashboard with server-side PIN rights, optional 2FA and EU hosting from day one, plus a 7-day trial.
Choose Swoep if
- Your primary job is a central AI layer on ERP/WMS/webshop: chat, dashboards, agents and custom apps.
- Budget fits €170–€200 per user or ~€5,000+/month Pro, including tokens and onboarding.
- Logistics, wholesale or e-commerce operations want an organization brain above systems.
- A phone line, eight-channel PIN matrix and minute billing are not must-haves.
Choose CallMerlin if
- Non-desk workers need CRM or finance hands-free by phone.
- IT requires an intranet embed with PIN + 2FA, not only a data cockpit.
- EU-hosted voice ops with server-side rights and call transcripts matter.
- You want predictable monthly cost: minutes plus a cap, not €200/seat or €5,999 Pro entry.
- You want weekly Insights and voice workflows on live SaaS data across eight channels.
Can you use both?
Yes. Swoep can run the ERP data and dashboard layer plus autonomous agents while CallMerlin handles field voice access where APIs exist. Many ops teams split central data AI (Swoep) from human-initiated voice queries (CallMerlin).
Capability matrix in plain language
- ERP data warehouse + chat with analysis: Swoep yes, CallMerlin API lookups not a full DWH layer
- Prompt-to-dashboard and KPI tiles: Swoep yes, CallMerlin Insights/boards on connected SaaS
- Autonomous agents on processes: Swoep yes (product claim), CallMerlin workflows + alerts
- Build-your-own-app on ERP: Swoep yes, CallMerlin no
- 5,000+ integrations (Swoep claim) vs 80+ deep + 900+ managed (CallMerlin)
- Hands-free PSTN business line: CallMerlin yes, Swoep not documented as product surface
- Intranet embed with WebRTC voice and PIN keypad: CallMerlin yes, Swoep web cockpit
- Android voice app: CallMerlin yes, Swoep no
- PIN capability matrix server-side on every channel: CallMerlin yes, Swoep Role Level Security (claim)
- Default EU hosting: both claim EU
- Self-service from €170–€200/user or Pro ~€5,099–€5,999: Swoep, CallMerlin from €55/month
- Token meter (€15/1M extra) vs minutes + budget cap: Swoep tokens, CallMerlin minutes
Organization-brain marketing versus voice-ops reality
Both use AI colleague language. Success metrics diverge. Swoep measures you on dashboards, agents and apps on ERP. CallMerlin measures you on median seconds from PIN to verified API answer on phone or widget. Score Swoep on data cockpit and agent depth. Score CallMerlin on channel breadth, PIN enforcement and telephony audit.
Talking points for security review
Ask Swoep for subprocessors (privacy mentions Azure, Anthropic, Clerk among others), EU residency proof, RLS behavior per source, and whether agent actions are per user or shared. Ask CallMerlin for EU hosting statements, PIN plus 2FA policy, capability gateway, call transcript retention and AES-256 credential storage. Auditors often prefer API writes with named PIN identity for spoken finance.
Before you sign the order form
Swoep proof is a live dashboard or agent managers already use. CallMerlin proof is a field rep updating HubSpot without a laptop. Trial both if budget allows. Compare adoption after thirty days. Split budget: Swoep for ERP cockpit, CallMerlin for voice-to-SaaS.
Real-world use cases
Swoep and CallMerlin both touch live business data. These scenarios show how mid-market teams split an ERP AI cockpit from phone and intranet voice ops.
Scenario 1: Revenue dashboard in Swoep plus CRM by phone
A wholesaler on Exact and HubSpot lets Swoep build a team dashboard for weekly revenue and stock. Account managers on the road do not open that cockpit. They call CallMerlin: 'Which deals in proposal have no next activity this week?' Merlin reads HubSpot via API, respects each rep's PIN rights and creates follow-up tasks on request. Swoep owns the central KPI view; CallMerlin owns spoken ops in the moment.
Scenario 2: Warehouse app versus warehouse voice lookups
Swoep showcases use cases such as a packaging app where the warehouse books pallets on the phone, built in one afternoon. CallMerlin does not ship a custom warehouse app: it gives PSTN or widget voice into existing SaaS (stock, orders, appointments) with PIN. Choose Swoep to build apps on ERP; choose CallMerlin to query existing API tools hands-free without a new app layer.
Scenario 3: Token economy versus minute cap
Swoep meters tokens (20M per user self-service, 300M shared on Pro) plus €15 per extra million. CallMerlin bills minutes with an included bundle, prepaid packs and an overage cap. For field teams that call briefly every day, minutes plus a cap are often more predictable than tokens shared across chat, dashboards, agents and app builds.
FAQ
Can we use Swoep and CallMerlin together?
Yes. Many teams run Swoep for ERP dashboards, insights and autonomous agents, and CallMerlin for human-initiated voice and chat access to CRM, finance and ops tools. There is no conflict if you split central data AI from on-demand voice ops.
Does CallMerlin replace Swoep's dashboards and app builder?
No. Swoep's strength is chat-plus-analysis, live dashboards, agents and build-your-own-app on ERP. CallMerlin focuses on OAuth and API integrations with audit-friendly PIN rights across eight channels. For 'build an AR app on our ERP' choose Swoep. For 'how many open Moneybird invoices' CallMerlin is the direct path.
Why not just open Swoep in a phone browser?
Mobile web UI works for text, but field staff often need true hands-free voice, caller verification and sub-second access without unlocking an AI cockpit. CallMerlin's PSTN line and Android app are built for that. Desk workers can still use Slack or Teams bots with the same Merlin session.
How do €200/seat and €5,999 Pro compare to CallMerlin?
Swoep self-service is €200/user/month (€170 annual) on a waitlist; Pro €5,999/month (€5,099 annual). CallMerlin starts from €55/month annual for two PIN users. Model token burn for dashboards and agents separately from minute burn for field questions. Mixed rollout is common.
Where is data hosted?
Swoep claims EU servers and publishes a GDPR privacy notice (September 2026). CallMerlin runs primary processing in the EU (Netherlands) by default. EU-first RFPs should score hosting and residency explicitly.
30-minute evaluation checklist
Use this checklist in a pilot week. Score each row 1 to 5. Swoep wins rows about ERP cockpit, dashboards, agents and app builds. CallMerlin wins rows about phone, intranet embed, PIN enforcement and minute billing.
- Field staff need hands-free PSTN or Android voice weekly
- Intranet embed with PIN is required for non-cockpit users
- Prompt-to-dashboard and agents on ERP are core
- Building custom apps on ERP is a must
- One PIN capability matrix must apply on phone, widget and Teams
- Call transcripts and 90-day audit trail are compliance requirements
- Budget fits €170+/seat or €5,000+ Pro better than mid-market voice plans
- Token burn stays predictable in a pilot week
- Default EU data residency is required
Typical rollout timeline
Week 1: connect HubSpot and accounting in CallMerlin, create three PIN personas, embed widget. Week 2: assign PSTN, five voice tests per persona. In parallel: Swoep demo with one ERP dashboard and one agent. Week 3: compare time-to-answer for field scenarios versus cockpit adoption. Channel and price gaps show quickly.
Does Swoep support phone or an intranet widget?
Swoep's documented surface is a web platform (chat, dashboards, apps, agents, Universe). CallMerlin adds dedicated PSTN, WebRTC widget, desktop, Android, Teams, Slack and API with one rights model. If your RFP lists phone and embed as must-haves, score Swoep on that.
How do proactive agents compare?
Swoep positions agents as autonomous AI colleagues running processes 24/7. CallMerlin adds scheduled workflows and Insights, but the core strength is human-initiated voice and chat across eight channels. Choose Swoep when push agents are the main job; choose CallMerlin when ops staff must reach systems on demand by phone or intranet.
Week-one pilot script
Ask Swoep for one live dashboard from your ERP. Give five reps the CallMerlin PSTN line for live pipeline questions. Compare whether the dashboard reduces field questions or phone queries keep rising. The answer tells you if a data cockpit alone covers field ops.
Common buying mistakes
Scoring only 'AI Company Assistant' slogans without channel fit. Measure Swoep on ERP cockpit; CallMerlin on phone adoption and PIN. Split budget lines into data AI versus voice-to-SaaS. Do not use G2 as proof: there is no Swoep.ai review set.
CallMerlin's eight access channels
Most AI coworkers in this comparison offer one or two entry points, usually a web app, Slack or Gmail. CallMerlin is built as a multi-channel voice-to-SaaS layer: the same PIN user, permissions, tools and conversation history work across every channel below. Your team picks how they reach Merlin; IT configures access once.
- Phone (PSTN): call your dedicated business number, enter your PIN, speak hands-free from any phone, anywhere.
- Intranet & internet widget: one script tag on SharePoint, Confluence or a public subdomain. WebRTC voice plus full chat in the same UI, no telecom charges on top.
- Windows desktop app: floating overlay with Ctrl+Shift+M, same session as the widget.
- Android app: voice and chat on the go, push notifications for direct messages.
- Chat: type discreetly in the widget, desktop or app. Chat and voice share tools, permissions and history; switch mid-session.
- Microsoft Teams: add Merlin as a bot. Ask in a channel or DM with the same capabilities as phone or widget.
- Slack: same bot experience in Slack channels and DMs, not a separate product with fewer tools.
- REST API & webhooks (Professional+): embed Merlin in your own portals, trigger workflows from external systems, receive events.
That breadth is a structural advantage over Slack-only agents (Adapt, Twin), chat-only enterprise AI (ChatGPT Enterprise, Glean) or developer-only voice APIs (Grok Business). Field staff use the phone; desk workers use chat or Slack; IT embeds the widget on the intranet; integrators use the API. One platform, one permission model.
Bottom line
Swoep is an EU-hosted AI Company Assistant for ERP and business data: chat, dashboards, agents, apps, from mid-market to enterprise pricing. CallMerlin is a voice and intranet layer on your SaaS tools, with PIN rights, phone and predictable minutes. Choose Swoep for organization brain and ops cockpit; choose CallMerlin when phone, embed, spoken ops and lower entry cost matter.
