Become an Implementation Specialist or Referral Partner. Keep 100% of your setup fee, earn 15–20% recurring on plan fees via Dub, plus a €150 activation bonus for Specialists. No creator program.
The CallMerlin partner program lets consultants, MSPs, and networks earn cash via Dub Partners: as an Implementation Specialist (100% of your own setup fee + 20% of plan fee for 12 months + €150 activation bonus on Professional or higher) or as a Referral Partner (15% of plan fee for 12 months). Commission applies only to subscription plan fees, not overage or add-ons. Applying is free via Earn with CallMerlin.
What is the CallMerlin partner program?
The CallMerlin partner program is a cash referral and implementation program for consultants, MSPs, agencies, and networks that bring customers to CallMerlin. Payouts run through Dub Partners: tracking, commissions, and payout to your card. There is no creator program with fixed payouts per post. The public router is at callmerlin.app/en/ways-to-earn; the short docs guide is Partner program.
- Two paths: Implementation Specialist or Referral Partner
- One payout rail: cash via Dub (no credits instead of cash)
- Attribution via official Dub partner links (90-day cookie)
- Legal frame: Partner terms (Small Guy B.V.)
Who is the CallMerlin partner program for?
The program fits three profiles: agencies and consultants who deliver implementations, audience owners or networks who only share a link, and existing CallMerlin users who know teams that fit. Specialists source clients and run connect, permissions, and go-live. Referral Partners only share their Dub link.
- Agency or consultant: advise clients or deliver setup
- Audience or network: share a link without running setup
- CallMerlin user: know teams that need voice plus SaaS connections
Implementation Specialist vs Referral Partner: what do you earn?
Implementation Specialists earn more per deal because they run setup; Referral Partners earn with low commitment by sharing a link only. Both paths pay cash via Dub on plan fees for 12 months.
- Implementation Specialist: 100% of your own implementation fee (CallMerlin takes 0%), plus 20% of plan fee × 12 months, plus €150 activation bonus per qualifying client (Professional or higher, after 2 paid months)
- Referral Partner: 15% recurring on every plan payment for 12 months per customer
- Customer discount Specialist link: €100 on first invoice/month; Referral link: €50
- One customer sits in one track; you apply to one path
How much can you earn? (illustrative)
On Professional (€139/month), one Referral customer yields about €21/month × 12 ≈ €251 in plan commission. One Specialist customer yields about €28/month × 12 ≈ €334 plus €150 activation bonus ≈ €484 from CallMerlin, on top of 100% of your own setup fee that you invoice yourself. Ten Professional customers as Specialist: about €2,780 recurring over 12 months plus €1,500 bonus. Plan fee only, illustrative; results vary. Run the numbers on the earnings calculator.
- Starter €69/month · Professional €139/month · Business €279/month (monthly rates on the pricing page)
- Specialist rate 20%, Referral rate 15%, window 12 months from customer start date
- Activation bonus only for Specialist + Professional or higher; Starter does not qualify for the bonus
- Annual prepaid: commission on that annual payment inside the 12-month window
What does commission apply to (and what not)?
Commission applies only to subscription plan fees (Starter, Professional, Business, or agreed Enterprise plan fee via Stripe). Not to overage minutes, minute packs, extra PINs, extra widget slots, extra phone numbers, or similar add-ons, unless the Program Offer explicitly includes them.
How do Dub payouts work?
Payout runs via Dub Partners to your payout card: 30-day holding, minimum payout US$ 50, cash (no platform credits instead of cash). CallMerlin approves payouts; amounts are net of refunds, chargebacks, and fraud corrections. Customer prices stay in euros; Dub may display amounts in USD or another program currency.
- Apply free; every application is reviewed by a person
- Specialist: https://partners.callmerlin.app/join
- Referral: https://partners.callmerlin.app/refer
- Full rules: Partner terms + Program Offer in Dub
What is CallMerlin (short pitch for partners)?
CallMerlin is an AI employee for your SaaS stack: voice, chat, phone, desktop, app, Slack, Teams, and intranet widget, with deep native connections to CRM, accounting, mail, calendar, and more. PIN permissions per user, writes only after approval, EU hosting. Partners are not selling a standalone chatbot; they sell execution on systems the team already uses. Pricing: callmerlin.app/en/pricing.
Support for partner clients
Accounts guided by a partner see Support via your partner in the dashboard instead of a CallMerlin Live Workflow session. Setup and workflows go through the partner. That protects your client relationship and stops CallMerlin from undercutting Specialists with free settings setup.
How to apply in 5 steps
- Choose Specialist (you run setup) or Referral (link only) on ways-to-earn
- Read the Partner terms and accept them on the application
- Open the matching Dub apply: /join or /refer
- After approval: receive your Dub group, partner link, and dashboard
- Share your link; 90-day cookie attribution; customer starts trial or subscription
Rules partners should know
Paid ads on CallMerlin brand terms, coupon/cashback sites, spam, and self-referrals are not eligible. Disclose that you may receive compensation. No false result claims. Specialists invoice setup to the client themselves; CallMerlin is not a party to that agreement. On partner conflicts, CallMerlin decides reasonably using Dub data and demonstrable pipeline (deal registration via partners@callmerlin.app).
- No creator payouts per post in v1
- No commission on existing customers or active CallMerlin buying processes without valid attribution
- Sales Takeover: CallMerlin may approach accounts; Baseline/Organic Growth stay commissionable under the terms
- Program Offer in Dub may change rates and bonuses prospectively; attributed customers keep their conversion rate for the open window
FAQ
Is there a CallMerlin creator or influencer program?
No. CallMerlin starts with Implementation Specialist and Referral Partner only. There are no fixed creator payouts per post.
Do Specialists keep their implementation fee?
Yes. As an Implementation Specialist you invoice the client for setup. CallMerlin takes 0% of that fee and does not cap it.
When do I get the €150 activation bonus?
Only as an Implementation Specialist, per net-new customer on Professional or higher, after the customer completes two consecutive paid months (net of refunds/chargebacks). Starter does not qualify for the bonus.
Can I join Specialist and Referral at the same time?
No. You apply to one path. CallMerlin places you in the matching Dub group. One customer sits in one track.
Does it cost anything to apply?
No. Applying is free. Every application is reviewed by a person; approval is not guaranteed.
How long does attribution last?
Dub cookie attribution is 90 days. Plan-fee commission runs for 12 months from the customer start date.
What discount does my referral get?
Via a Referral link: €50 off the first invoice or first month. Via a Specialist link: €100, if active in Dub / Program Offer.
Where are the official terms?
On Partner terms. The Program Offer in Dub sets the live percentages, periods, bonuses, and discounts.
Start today
Open Earn with CallMerlin, choose Specialist or Referral, read the terms, and apply via partners.callmerlin.app/join or partners.callmerlin.app/refer. Docs: Partner program. Partner results vary.
